Coulter is managing director at CoulterCranston. During an exemplary career in professional services sales and marketing, she has provided strategic counsel to hundreds of law firms in the United States, Canada, and overseas. She is recognized worldwide for her leadership in law firm marketing, sales, and sales management strategy. Coulter’s experience in strategic market planning and sales was gained in various areas of industry including a Fortune 200 company where she successfully worked with the CEO and Senior Management Team to develop its law firm industry focus. She is a former chief marketing officer at two Global 100 law firms. In 2003, Coulter co-founded the Legal Sales and Service Organization (LSSO), which is devoted to helping law firms develop, grow, and retain clients.

Coulter is the editor in chief of Law Firm Partnership and Benefits Report and is a member of the board of editors of the national publications Marketing for Lawyers and Law Firm Inc., published by ALM. She is a past committee chair of the Massachusetts Women’s Bar Association and has written more than 200 articles and given more than 100 speeches during her career in the legal industry. Coulter is a past national president of the Legal Marketing Association and a member of the American Bar Association. She lives in Manchester by the Sea, Mass., with her husband, Jared W. Stansfield, a practicing attorney.