This comprehensive book provides advice on gaining new clients, improving services, and expanding existing business, and the 2009 edition features new material on social networking (see Ch. 24) as well as updates on trends due to the economic calamity of the last year (see Ch. 47). It is a step-by-step guide for planning, executing, and managing a marketing process that is designed to help you build your client base. Topics include focusing your marketing efforts; motivating yourself and your partners; how clients choose a firm; creating new services; hiring and maximizing the efforts of marketing professionals; improving your firm's image through public relations; forming personal selling networks, business ventures, and professional connections; securing and retaining lucrative and satisfying clients; and current and emerging trends.