Description
This book is a practical guide for marketing your firm and is a useful resource for both the marketer and the rainmaker, and includes new checklists in 2009 on online social networking and other new topics. It provides over 100 checklists that can be used daily in every phase of marketing planning, client service, business development, the professional selling process, management related to business development, and relationships with inside and outside professionals. The author, a highly respected business development consultant and coach, reveals the tips and techniques she has provided to clients for more than 20 years.
Features
- Features new checklists on social networking, as well as on other topics
- Provides a wealth of specific action steps for attorneys in firms of all sizes
- Provides the tools for building and nurturing client relationships and keeping the business pipeline filled
- Outlines management strategies and tactics for marketing, mergers, working with outside professionals, and strategic alliances
- Offers concisely outlined steps and checklists for virtually every marketing and business development situation