This product provides an authoritative, insider's perspective on best practices for attorneys in helping their clients to maximize the value of technology in today's market. It guides the reader through the legal issues related to technology development and intellectual property management, including protecting intellectual property through patents and trademarks, performing appropriate intellectual property due diligence for merger and acquisition transactions, and negotiating agreements and contracts to obtain the best outcome for the client. It also offers strategies for working with a variety of clients, from early stage technology companies to established business entities.