Description
This nationally recognized jury communications expert revisits the entire trial process and discusses how jurors have changed and what litigators now need to know to reach them. Using examples, illustrations, and "how-to" tips, every part of the trial is analyzed. The author explains today's new era of communication; major changes in jurors' ability to listen, understand, and believe; and the three major obstacles to overcome—oral presentation of the case to technology-addicted jurors, understanding and bridging gaps between the generations, and reaching across multicultural jurors' previous conditioning and lack of information about how U.S. business, government, law, and even juries work.
Features
- Explains methods to make scientific and technical data clear, logical, and persuasive
- Includes a special chapter on expert witness testimony
- Gives you more effective techniques for voice, body language, and personal approaches—even your own image in court