Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation at Thomson West
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Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche...

Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation

By 
Multiple Authors
Book - softbound
Copyright: 2008
ISBN-13: 9780314194732
Availability: In Stock  
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 $75.00
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Description
This product provides perspective on best practices for client development in smaller law firms. It discusses the key issues that come into play when retaining clients, and how to address some of the challenges that arise in attracting blue-chip clients to a niche firm. Advice is offered on understanding the marketplace in order to position the firm to attract new business and the importance of a continued commitment to marketing from all attorneys. Topics include networking, speaking engagements, and preparing a pitch for potential clients.
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