Advertising and Marketing Litigation Best Practices (Inside the Minds) at Thomson West
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Advertising and Marketing Litigation Best Practices (Inside the Minds)

Advertising and Marketing Litigation Best Practices (Inside the Minds)

Book - softbound
Copyright: 2007
ISBN-13: 9781596228108
Availability: In Stock  
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Description
This product provides an authoritative, insider's perspective on strategies for understanding the advertising and marketing legal framework. It discusses the intricacies of litigating advertising and marketing disputes and provides strategies for implementing a proper review system and avoiding conflicts in the future. It offer tips for deciding when to settle instead of litigate and discusses methods for resolving disputes. It also provides strategies for obtaining proper documentation, understanding and complying with government regulations, and mitigating risk.

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