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Achieving Customer Mindshare through Advertising (Inside the Minds)

Achieving Customer Mindshare through Advertising (Inside the Minds)

Book - softbound
Copyright: 2007
ISBN-13: 9781596227583
Availability: In Stock  
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 $54.95
Description
This product provides an overview of the process involved in trying to become a dominant brand in the marketplace. It discusses the difficulty of reaching the consumer through today's barrage of media and articulates the issues of an industry focused on translating brand reputation into market share and increased revenue. It offers strategies for creating brand awareness through quality products and authentic messaging, from the role of memory and emotion in gaining brand stakeholders to the use of new media and technology to attract consumers.