This authoritative guide provides expert analysis and commentary on every aspect of publicity and privacy. Includes actual text and research references for selected state statutes. Covers state common law, and federal and foreign law. Encompasses the history and development of the rights of publicity and privacy; policy reasons for the right of publicity; elements of infringement; who and what are protected; a survey of legal rights; legal sources defining rights; Constitutional issues; infringing use of personal identity in a commercial setting and in the media; postmortem right of publicity; assignments and licenses; procedure, remedies, and defenses. Includes table of cases.