Top Legal Marketers Honored at 2009 Hubbard One Excellence in Legal Marketing Awards

EAGAN, Minn., Feb. 4, 2009 – Hubbard One, the premier provider of marketing and business development solutions for law firms, presented the 2009 Hubbard One Excellence in Legal Marketing Awards on Jan. 29 at the 16th annual Marketing Partner Forum in Dana Point, Calif. The forum, presented by West Legalworks and The Hildebrandt Institute, is the legal industry's leading conference on client development. Hubbard One is part of Thomson Reuters.

The Hubbard One Excellence in Legal Marketing Awards called for nominations for Marketing Professional of the Year, Marketing Initiative of the Year and Best Use of Technology to Support Marketing Efforts. Selected by a panel of independent judges, the 2009 winners have excelled in the areas of marketing results, leadership, message clarity and focus, innovation, sophistication and the ability to take decisive action.

Marketing Professional of the Year
Deborah Roth Grabein, director of marketing, Andrews Kurth LLP

Deborah Roth Grabein is an innovative and thoughtful marketer with more than 25 years of experience in the legal industry. By leveraging leading marketing and business development technology, she has built an impressive track record of working with her firm's attorneys to develop and retain clients.

One of Grabein's recent accomplishments was the implementation of an enterprise relationship management (ERM) system that reviews existing data sources to uncover valuable information about the firm's network of relationships with clients and prospective clients. The initiative was delivered on time, on budget and has surpassed expectations, due in large part to Deborah's leadership, her team, and her partnership with other firm leaders.

Marketing Initiative of the Year
Goodwin Procter LLP

Encouraging cross-selling among Goodwin Procter's strategic practice areas is a key business development objective, and the firm created a unique joint marketing and PR effort for presenting its rare combination of deep financial services and private equity expertise.

The result of this effort was numerous new client pitches and approximately 15 new business opportunities. Since launching the cross-practice marketing initiative, Goodwin Procter has generated significant new business, with more leads outstanding.

Best Use of Technology to Support Marketing Efforts
Patton Boggs LLP - Capital Thinking Podcasts and Internet Radio Show

In 2008, Patton Boggs launched a weekly podcast series and radio show based on its popular custom-published magazine Capital Thinking. The firm's goal was to deliver timely, topical content to listeners on a weekly basis. Both the podcasts and the radio show cover topics ranging from the presidential election to the economic meltdown, regulatory issues and court cases. The podcasts are delivered via e-mail and are also posted to several of the firm's Web sites.

Using new mediums, such as podcasts and Internet radio, has given Patton Boggs innovative avenues to demonstrate the expertise of its professionals and the opportunity to spotlight clients and strategic partners. These value-added client services demonstrate that the firm is more than just a provider of legal services.

"The Excellence in Legal Marketing Awards honor the undisputed leaders in the field, and we believe this year's winners represent the absolute best practices in legal marketing," said Jason Parkman, vice president and general manager for Hubbard One. "These three winners have demonstrated measurable results, initiative and the ability to take decisive, sophisticated action to improve messaging, intra-personal communication and consensus-building among both internal and external audiences. We congratulate each of the winners and nominees that are working to take law firm marketing to a higher level."

For more than 10 years, Hubbard One has delivered innovative solutions for law firm marketing and business development. Hubbard One provides creative, technology, consulting and implementation services for Web sites; proposal automation; experience management; relationship management; contact management; market analytics; and Intranets. Hubbard One is part of Thomson Reuters. For more information, visit www.hubbardone.com.

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minn., Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange, Toronto Stock Exchange, London Stock Exchange and Nasdaq. For more information, go to www.thomsonreuters.com.