Hubbard One Releases Next Generation of Proposal Generation and Opportunity Tracking

CHICAGO, June 3, 2008 – Hubbard One has released Marketing Center 6.2, including the next generation of its Proposal Generator module. Marketing Center enables law firms around the world to successfully analyze, manage and drive business development activities. This newest release offers enhanced opportunity tracking, multi-lingual capabilities and improved performance, flexibility and reporting.

Proposal Generator's newly expanded opportunity tracking features allow firms to identify new business opportunities, monitor through the pursuit process and track elements of the opportunity such as referral information, competitive details, size and other key business metrics. The information tracked can be customized to meet the needs of each firm's unique business development process. Using this information, marketing departments can run pipeline and win/loss reports to help business forecasting and demonstrate the value of the firm's business development programs.

To help firms tailor proposals for global audiences, Proposal Generator now includes multi-lingual functionality which allows firms to create proposals in the language most appropriate for the target audience. Additionally, Hubbard One overhauled the underlying architecture of Proposal Generator to support global users and reduce proposal generation times.

"Our clients win when they successfully manage their business development lifecycles and present compelling, targeted proposals that earn new business," said Christopher Kraft, senior director of product management, Hubbard One. "The upgrades we've introduced empower legal marketers and business developers to maximize their opportunities, win global pursuits and ultimately demonstrate the value they provide to the firm."

Additional improvements include usability and configurability features, as well as integration with Experience Manager to automate inclusion of relevant attorney experience within proposals. A new Create-a-Packet activity report tracks and displays packets generated by attorneys and staff.

Founded in 1997, Hubbard One offers a unique set of creative, consulting, technology and implementation services specifically designed for law firms. From Web sites, e-mail marketing, mini-sites and blogs to contact management, proposal generation, experience management and Intranets, Hubbard One focuses on bringing the right tools together to help law firm marketers and technologist succeed. Today, Hubbard One's marketing and business development solutions power more than 200 regional, national and international high-growth law firms. For more information visit www.hubbardone.com.

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